Have a Previous Version of the
Step-by-Step Copywriting Course?
Thinking of Upgrading?
With each new edition, the Step-by-Step Copywriting Course has been refined and improved based on the latest industry trends and user feedback. Thanks to you, it just keeps getting better.
With each new edition, the lessons have been updated and expanded. We've kept the all-important basics and added lessons as well as new bonuses over the years. Since its original publication in 2002, the Step-by-Step Copywriting Course has grown by over 100 pages.
What's new in the Step-by-Step Copywriting Course 5th Edition?
Many existing chapters have been expanded and upgraded to give you more information and examples.
New information about important SEO copywriting changes from Google including how to handle stop words with the updates Google has implemented, the new importance of synonyms and other SEO copywriting industry advances.
New chapters have been added in the 5th edition for:
- Creating Powerful Calls-to-Action - Not just a generic overview, but details on developing effective calls-to-action for a variety of websites and copywriting styles.
- Advanced Techniques for Natural SEO Copywriting - I share some of my best tips and techniques for getting keyphrases into your copy without completely shattering the flow.
- Optimizing for Video Content - Video is all the rage. So how do you make sure your videos rank high? I'll show you.
- Plus 6 Bonus MP3 Chats on CD - I talk candidly for a total of 90 minutes about:
> Ideas for getting started.
> Creating lists to keep your copywriting on track.
> Choosing and using the best keywords.
> The importance of showing proof of performance.
> Natural SEO copywriting tips.
> Keyword density.
A $250 value.
Since feedback from users confirmed that you overwhelming preferred a print version to the previous PDF version, the Step-by-Step Copywriting Course is now shipped to you as a soft-cover, spiral-bound manual with CDs.
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Original |
2nd Edition |
3rd Edition |
4th Edition |
5th Edition |
In-depth target audience study |
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DISC behavioral model overview |
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Buying behavior of men vs. women |
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Long copy vs. short copy |
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Effective headlines |
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Features vs. benefits vs. end results |
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Emotional triggers |
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Correct use of testimonials |
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AIDA & the buying process |
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Choosing the best keywords for your copy |
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Natural keyword use |
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Crucial SEO copywriting elements |
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Writing for visitors and the engines |
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Advanced SEO copywriting |
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Optimizing video |
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Powerful calls-to-action |
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Spiral-bound, soft-cover manual |
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PDF Download |
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Self-study, self-scoring course |
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Lessons & assignments |
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Answers & Insights sections |
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Bonuses |
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Copywriting plan worksheets |
Copywriting plan worksheets and MP3 audio chats (90 minutes of insights from Karon) |
30-Day Guarantee |
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Pages |
106 |
157 |
164 |
176 |
209 |
Want the latest edition? Provide your information and we'll make the arrangements. You'll need to have:
- Your current edition - If you don't see the edition number on the cover page you can send the copyright dates in the header.
- Your purchase receipt - Sales are made from this site, but also from authorized resellers. Because authorized resellers keep their own records (which I don't have access to) a receipt is required for proof of purchase.
- Your payment information - The
current price of the Step-by-Step Copywriting Course is
$197. If you qualify for an upgrade, you'll
pay only $49. Shipping on upgrades is free within the United
States.
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