"Your books had more meat in the subject matter then all 8 of the books I read by Dan Kennedy."

"I finished reading your books and really enjoyed both of them. Your books had more meat in the subject matter then all 8 of the books I read by Dan Kennedy."

Dale Glaspie - Website Owner, Financial Advisor

"Your copywriting book was superb!"

Your copywriting book was superb! It made a huge difference in the number of emails that we get.

Cheryl Kaul - Online Business Owner, Maui Condo Rental

"Like most writers, I thought I wrote decent sales copy. Suffice it to say that I will soon be putting Thackston's ideas into practice."

Review performed for Ebooks n Bytes

"Earn $1 Gazillion Dollars by Friday!"
"1000-Year Old Secret Revealed At Last!"
"Learn to Perform Brain Surgery in Just 10 Minutes!"

Sound familiar? Of course they do. They're 100% baloney, and I give these claims all the [dis]respect they deserve.

So, along comes "Discover Which Words Spark A Buying Reaction In YOUR Customers" and, "ho- hum" is the attitude with which I began reading "The Step- by-Step Copywriting Course". Here's another great sounding headline that won't deliver the goods, right? No Way--and I couldn't be happier to be wrong!

My first impression was that, unlike many current book offerings, that present as if they were thrown together in less than a week's time, this book is professionally done. Everything fits perfectly: style, format, content, progression of ideas ... everything.

Like most writers, I thought I wrote decent sales copy. I was pleased with the copy I wrote for a client's infoproduct, and so was the client. However, as I worked through the book's progressive lessons, I began to recognize several spots in my existing sales copy that could be more effective. While my word choice is decent, the format simply doesn't work well with his target audience.

This is the kind of thing that sets Thackston's book apart from the other Internet flotsam: ideas that the overnight Internet millionaires can't teach, a professional copywriter can. Suffice it to say that I will soon be putting Thackston's ideas into practice rewriting this client's sales page.

Bottom line, no holds barred: buy this book. With all the crud floating around out there, this is book is a refreshingly good product, and easily worth more than Thackston's asking price.

Review by Mike Morgan for Ebook Reviews Weekly.

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"...increased number of visitors, increased time on site,
increased referral $$..."

I just wanted to tell you that the course was a big help to me, and that my (wife's) website traffic has increased in number of visitors, increased time on site, increased referral $$ generated plus lower Adwords cost per click (by 25%) due to better relevancy to search phrases. The site has a ways to go, but is in much better shape today thanks to following the suggestions in your course. --
Skip Jentsch, Website Owner/Coach

www.suzannecorcoran.net

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"The most practical, nuts-and-bolts information."

I've read a lot of books on copywriting and I still find yours to be the one that provides the most practical, nuts-and-bolts information in a very structured format. I'm sure it's dynamite with the additions. - Maggie Dennison, Website Owner/Copywriter/Marketing Consultant

www.mymarketingmessage.com

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"You will be surprised at what you didn't know!"

Karon certainly knows her stuff - she gives a step-by-step guide to writing targeted copy as used by the professionals. You will be surprised at what you didn't know!"

Kate H.

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"Thanks for such an excellent course!"

I've read through the copywriting course and I am thrilled with my purchase. I've been working on re-doing my copy and this was just what I needed. I have already been able to make the huge mental leap from jewelry-maker ("here it is, I hope you buy it") to jewelry sales person. - Carrie Otterson, Website Owner/Jewlery Craftsman

www.wiredjewelry.com

Endorsed By the Academy of Web Specialists

Testimonial from Terry Plank, Director of Marketing, Academy of Web Specialists

"I think Karon Thackston hit it just right with that and with the course!"

"The major benefit of The Step-By-Step Copywriting Course is having in one location all the elements to determine an audience, find a language and a structure that might fit that target audience, and then write copy that attracts customer attention and invites them to act."

"Search engine marketing training is our field. I appreciated Karon providing instruction on how to shape all this great copy so it attracts the attention of the search engines. Attracting the search engines is a major traffic generator, so search engine friendliness as vital as the copy!"

Terry Plank, Director of Marketing, Academy of Web Specialists

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Wow. Up until the day I started reading/working through this course, I thought I was a pretty good copywriter. I wrote copy. I liked it. And more importantly, my clients paid me to write their copy, so they obviously liked it too! It was effective. It worked.

But I learned as I made my way through Thackston's 105 pages of rock-solid information, that there were certain aspects of copywriting that I needed to bone up on.

For example, I had an inkling about how to analyze readers' behaviors. I even knew that I had to write to suit. But I didn't know how to *exactly* write for each style. Thackston showed me how to in her "hands on" course.

This book is deservedly endorsed by the Academy of Web Specialists. I also give "The Step-By-Step Copywriting Course a thumbs up" as a valuable insinstrument for any copywriter!

"I find your course completely essential to my life!" -- Melinda Kennedy, www.superwebs.co.uk Website Owner/Web Designer

"Karon doesn't just *tell* you how to write great copy; she explains why certain techniques work and why others don't, and provides stunning examples to back it all up." - Jill Whalen

Review by Jill Whalen, High Rankings Advisor Newsletter

Well, guys...I think we've hit the jackpot! I've stumbled onto something that I *know* many of you are gonna find useful. Since so much of search engine optimization is in the writing, it's no surprise that many of you reading this are copywriters and copywriter wannabes. For you, I've got a special treat! I've spent the past couple of weeks reading Karon Thackston's brand-new copywriting course, and boy oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she's learned in her 17 years as a veteran copywriter. In fact, she told me that the hardest part was consciously making note of what comes naturally to her when she writes. I understand that perfectly, as that's the same thing I do when writing or speaking about search engine optimization. But, man, when you can get that natural process stuff down on paper, it really makes for killer material, and a great learning experience!

The major focus of the course is online copywriting, since Karon's been into that since 1995. However, all types of copywriting are discussed, including search engine optimization copywriting.

The course itself is actually a jam-packed .pdf file, which could be read as a book if you wanted to be lazy and just learn the basics. (I admit, that's how I read it, but that's because I hire people who already know this stuff to do my copywriting!) However, if you're serious about learning how to write great copy, you should take the course in the manner in which it was intended. That is, read all the lessons and really try to complete the assignments. You've gotta use your own willpower for that one though, since no teacher will be standing over your shoulder waiting for you to hand it in!

What I like best about this course/book are the real world examples Karon uses. She doesn't just *tell* you how to write great copy; she explains why certain techniques work and why others don't, and provides stunning examples to back it all up. In fact, her writing samples were so good that I'm seriously thinking about signing up for some of the services she wrote about (a personal coach was one that sticks out in my mind -- if only I wasn't such a procrastinator!).

And that, my friends, is the crux of what Karon will teach you, if you decide to give the course a spin: how you too can write copy in a way that truly entices people to take action.

Jill Whalen
High Rankings Advisor

"I was amazed at how you were able to analyze each behavior type and show exactly how to write to suit each one! "

Testimonial From Soaring Profits Ezine

Hi Karon, Just spent time reading through your course and thought I'd offer the following in the way of an endorsement/review. Good luck in your marketing endeavors with this new product!

I found "The Step-By-Step Copywriting Course" to be an invaluable resource! Thanks for making it available!

You take the guess work out of writing copy that sells! "f the truth be known - there are four basic personality or behavior types. Writing copy to suit each type seems like a daunting task." I was amazed at how you were able to analyze each behavior type and show exactly how to write to suit each one!

You take the reader by the hand and gently lead through the process. Copywriting lessons for copywriting dummies? I guess you could call it that. But even copywriting pros will learn a thing or two! Particularly useful were the excercises at the end of each lesson where you could access your knowledge and improve your skills!

All the best,

Ron Knowlton
http://www.soaringprofits.com

Order Your Copy Today!