I have been in love with advertising since I was six years old. I remember watching Saturday morning cartoons and seeing the Frito Bandito on the screen (that ought to "date" me). I looked up at my mom and exclaimed, "I want to do THAT!"

It was fascinating to me that the way words were used, the way particular images were shown or where a logo was placed in an ad would decrease or improve its performance. The whole advertising process was exciting and I literally fell in love with it!

Since that time I have spent my business life in pursuit of advertising as a whole. I obtained my college degree in Marketing.

Every job I have held in the corporate world - from newspapers to radio stations to ad agencies - has allowed me to learn more and more about the process of advertising.

A few years ago, I began to study the Myers-Briggs outline of behaviors and eventually graduated from a DISC Behavioral Model course. Once again… the ways in which people respond to various words, actions, colors or attitudes had me in awe. As I began to incorporate those new bits of knowledge into my copywriting, I found it was working better and better.

The one thing I've discovered over the past 20 years in advertising is that:

Most Buying Decisions Are Emotional!
Your Ad Copy Should Be, Too.

I have owned my own business since 1999. Marketing Words, Inc. provides the services of SEO & online copywriting, copy editing, ghost writing and ezine article writing. I am an internationally published author and presenter at Search Engine Strategies as well as High Rankings Search Engine Marketing Seminars.

There are other Step-By-Step books in the works as we "speak." I hope you enjoy The Step-By-Step Copywriting Course. Be sure to also check out my ebook for SEO copywriters: How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy).