Position Yourself as the Obvious Choice, Boost
Search Engine Rankings & Convert More Lookers into Buyers

Whether you're just starting to learn copywriting or improving on a long list of existing skills, you'll find one thing is certain. The better you write, the more money you'll make. Where do you stand right now?

• Do site visitors immediately recognize you as the obvious choice?
• Is your copy geared toward your specific target audience or is it written to just anybody?
• Do the pages you write rank high with the engines while still being enticing to humans?
• Does your copy outperform the conversion rate of other content you've tested?
• It all boils down to this: Is the copy you write making money for you?   

Trust me when I say, investing in a web / SEO copywriting course can pay off big time!

Your goal, as you learn copywriting, is to develop your web & SEO copywriting techniques to the point that you don't merely produce words on a page.  Instead, you create a plan based on your precise target customers.. Your copy should be specifically geared to speak to, make a connection with and persuade your customers to take action.

Enticing people to take action is what the Step-by-Step Copywriting Course is all about.  

Don't be fooled. Copywriting is not one-size-fits-all. And SEO copywriting isn't about just stuffing hundreds of keywords into the content on your site's pages. In order to make search engine copywriting work, you have to find the balance between what the customer wants and what the search engines need.

You'll Discover Copywriting Strategies Like:

• THE most important (and most overlooked) aspect of web copywriting.
• the 4 personalities of customers and how to get them all to respond to your copy.
• the difference in how men and women buy... and how to use them to your advantage.
• how to choose between long and short copy.
• how to write powerful copy even if your target audience includes everybody!
• the 11 proven headline styles and how to effectively write each of them.
• 21 words that make your headlines POP!
• the 7 steps for turning features into sales-generating benefits.
• how to add emotional triggers that increase the desire to buy.
• 17 proven freebies you can give away with your offer.
• why some testimonials can actually HURT your sales. (I hope you aren't doing this!)
• the steps EVERY person goes through when deciding what to buy... and how to sway that decision!
• the 9 secrets to turning ordinary sales copy into a powerful solution your customer has to have.
• why your USP could actually be killing your brand.
• how to determine if your copy has lost its punch and needs updating.

Plus SEO Copywriting Techniques Including:

• 5 special considerations for Web copy that can make or break your sales.
• how to write Web copy that dominates the search engines.
• where to put keyphrases in order to get maximum results.
• keys for writing natural SEO copy that doesn't sound forced or repetitive.
• how to engage your site visitors and the engines with perfect balance.
• helpful worksheets that assist you with creating a customized search engine copywriting plan.
• special considerations to make PPC ads pull big!
• the proven formula for writing PPC search engine ads with high click throughs.
• ...and far too much more to list here!

Ready to get serious about taking an SEO copywriting course, but need to do it at your own pace? Need feedback on your progress, but don't have time to take a live copywriting course? Here's your answer!

Work at your own pace

This 214-page, self-paced, self-study course contains a soft-cover, spiral-bound study manual with insights, guidelines, do's and don'ts.

Get step-by-step instruction with lots of examples

See real-life examples, pulled from actual websites that show you exactly how to (and how NOT to) write powerful copy.

Self-paced assignments so you can practice what you've learned

We learn best with practice so I've provided assignments at the end of every lesson so you can immediately use your new skills.

Answers & insights on how I would write the copy

This is a self-scoring SEO copywriting course. Once you've completed each lesson, you can check the "Answers & Insights" section of your manual that contains the answers to the assignments, additional insights, examples of how I would write the copy and important points to consider.

Plus... Bonuses Valued at Over $498

In addition to the phenomenal information and techniques you'll learn from the Course itself, there are some valuable bonuses that can help take your copywriting education to the next level.

Bonus Audio Chats Valued at Over $300

This is just like you and I were having a private coaching session on the phone. Each audio chat is laser focused and to the point so you can listen in short bursts, as you have time.

You get 6 MP3 audio chats in all - over 90 minutes worth...

• Getting Started - Lists - There are a dozen lists I make every time I write copy. I'll explain what they are and why they are vital to the success of your writing projects.
• Getting Started - Ideas - Get your pen ready to write these down. You'll soon have more ideas for writing copy than you can shake a stick at!
• Choosing and Using Keywords - Once your marketing department or client gives you that list of keywords, how do you choose the best fit for each page? I'll tell you and show you some excellent tips for using keywords and phrases in your copy.
• Showing Proof of Performance - Customers are tired of the hype and products that fall short of what the copy promised. I'll give you specific instructions on how to build trust and make customers perfectly comfortable with buying from you.
• Natural SEO Copywriting Tips - Some newbies simply butcher the SEO copy they write. I'll tell you about the common traps copywriters fall into and how to avoid them.
• Keyword Density - The battle rages on! Is there or is there not a keyword density ratio that you should follow? I'll end the mystery about this volatile topic with evidence provided by Google itself.

And... a 40-minute DVD of Karon teaching at a live seminar (a $169 value)

Watch as I teach directly from the Step-by-Step Copywriting Course. You'll get more out of this course once you see me in action bringing the material to life. You'll even get to eavesdrop on an insightful Q&A session that takes place at the close of the video. Attendees to this seminar paid more than $169 for admission.  Now you get the same insider secrets they got… FREE!

PLUS… my wildly popular ebook Demystifying Keyword Research.  (A $29 value)

This 20+ page quick-read makes it easy to understand why all keyword tools are not the same, why each one gives radically different search counts and how to conduct keyword research quickly and confidently for the best results.

Access to my Private Facebook Group exclusively for Copywriting Course students. (Priceless!)

All totaled… you walk away with more than $498 worth of highly valuable gifts when you purchase the Step-by-Step Copywriting Course today.

Learn to write dozens of types of copy -- not just one.

Write web page after web page that ranks high and converts visitors into paying customers. This is the starting point for improving the response to your copy once and for all.

Use what you've learned to write more response-oriented copy. Try it out for yourself. If you aren't completely satisfied after you've implemented what you've learned, just tell me why within 30 days and I'll personally refund your entire purchase price.

Absolutely Risk Free and 100% Guaranteed!

Get your ...

- 214-Page Step-By-Step Copywriting Course Workbook
- 2 Audio CDs with 6 Chat Sessions
- 40-Minute Seminar on DVD
- Insightful Lessons & Practice Assignments
- Professionally Written Answers Section