You have
to understand your customers. You have to be
able to tap into what they need and then give it to them.
Otherwise you're just wasting screen space.
Most search engines, on the other hand, are pretty
much the same when it comes to getting solid, high
rankings. There are certain things you should do - and not
do - in order to achieve those coveted top spots.
Once you understand how to create natural-sounding search
engine copy that motivates your visitors, your conversion
rate and your rankings will soar!
|
"The major focus of
the course is online copywriting... However, many
types of copywriting are discussed, including
search engine optimization (SEO) copywriting.
"What I like best about this course/book
are the real world examples Karon uses. She doesn't
just *tell* you how to write great copy; she explains
why certain techniques work and why others don't,
and provides stunning examples to back it all
up."
Jill Whalen, High
Rankings
Read more testimonials
|

Buy
the New 5th Edition
Copywriting Course Today |
|
My name is Karon Thackston. I’m the author of The
Step-by-Step Copywriting Course. I've been writing
customer-connected, sales-generating, search engine copy for
companies like the American
Boating Association since 1999. I've also spoken at prestigious
search marketing events including SMX, SES and Jill Whalen's
Search Marketing Seminars.
Click to find out more
about me or visit my online
copywriting company site.
As soon as you begin this self-paced, self-scoring copywriting
course, you'll quickly find out it's very different than anything
else available.
Until now the copywriting courses I've seen focus mostly
on one type of copywriting (there are
dozens of types you can use). They also neglect presenting
an in-depth study of search engine copywriting or they deprive
you of the ability to practice what you've learned before
you attempt to write SEO copy on your own. But with The
Step-by-Step Copywriting Course, that's all about to
change!
With The Step-by-Step Copywriting Course,
You'll Discover Copywriting Strategies
Like:
- THE most important (and most overlooked) aspect of copywriting.
- the 4 personalities of customers and how to get them all
to respond to your copy.
- the difference in how men and women buy... and how to
use them to your advantage.
- how to choose between long and short copy.
- how to write powerful copy even if your target audience
includes everybody!
- the 11 proven headline styles and how to effectively write
each of them.
- 21 words that make your headlines POP!
- the 7 steps for turning features into sales-generating
benefits.
- how to add emotional triggers that increase the desire
to buy.
- 17 proven freebies you can give away with your offer.
- why some testimonials can actually HURT your sales. (I
hope you aren't doing this!)
- the steps EVERY person goes through when deciding what
to buy... and how to sway that decision!
- the 9 secrets to turning ordinary sales copy into a powerful
solution your customer has to have.
- why your USP could actually be killing your brand.
- how to determine if your copy has lost its punch and needs
updating.
Search Engine Copywriting Techniques Including:
- 5 special considerations for Web copy that can make or
break your sales.
- how to write Web copy that dominates the search engines.
- where to put keyphrases in order to get maximum results.
- keys for writing natural SEO copy that doesn't sound forced
or repetitive.
- how to engage your site visitors and the engines with
perfect balance.
- helpful worksheets that assist you with creating a customized
copywriting plan.
- special considerations to make PPC ads pull big!
- the proven formula for writing PPC search engine ads with
high click throughs.
- ...and far too much more to list here!
"“I love - perhaps
worship - great graphic design. But ultimately
a website is only as effective as its content.
Yet 80% or more of the websites I come across
ignore this important fact. Karon Thackston’s
Step-by-Step Copywriting Course explains how
to write powerful web content that speaks to
customers and search engines. The course is
engaging and full of practical information,
common sense, clear specific examples and loads
of actionable advice. I found the material easy
and fun to implement. Thanks Karon!”
Dan Green
The
Green Internet Group
Read more testimonials
|
|
The Step-by-Step Copywriting Course:
Allows you to work at your own pace
This self-paced, self-study course
contains an soft-cover, spiral-bound study manual with insights,
guidelines, do's and don'ts. Read it at your own pace, when
you have the time.
Offers step-by-step instruction with
lots of examples
You'll get step-by-step instructions and see real-life
examples, pulled from actual advertisements that show you
exactly how to (and how NOT to) write powerful copy.
Provides lessons so you can practice writing
exceptional copy
We learn best with practice so I've provided assignments
at the end of every lesson so you can immediately use your
new skills.
Delivers insights on how I would write the
copy
This is a self-scoring copywriting
course. Once you've completed each lesson, you can
check the "Answers & Insights" section of
your manual that contains the answers to the assignments,
insights, examples of how I would write the copy and important
points to consider.
|
Heard
enough?
Ready to order?
Great! Just click
here and you'll be on your way. |
Plus... I've got a surprise bonus
for you valued at over $250!
I know you're on the move and that your time is valuable.
That's why I created a series of MP3 audio
chats that give you additional, in-depth information
on popular SEO copywriting topics and changes in the search
engines.
Recorded in an informal setting, this is just like you and
I were having a private coaching session
on the phone. Each audio chat is focused and to the point
so you can listen in short bursts, as you have time.
Download them to your computer, your PDA, or iPod and take
them with you. Listen when time permits then put them into
action the next time you write copy.
You get 6 MP3 audio chats in all - over 90 minutes
worth...
That's a value of over $250.
- Getting Started - Lists - There
are a dozen lists I make every time I write copy. I'll explain
what they are and why they are vital to the success of your
writing projects. If you don't get started right, you'll
end in disaster.
- Getting Started - Ideas - "How
do I get started?" That's one of the most frequently
asked questions I receive. Get your pen ready to write these
down. You'll soon have more ideas for writing copy than
you can shake a stick at!
- Choosing and Using Keywords
- Once your marketing department or client gives you that
list of keywords, how do you choose the best fit for each
page? I'll tell you and show you some excellent tips for
using keywords and phrases in your copy. Plus I'll share
2 common mistakes to avoid so your copy doesn't sound amateurish.
- Showing Proof of Performance
- These days, shoving empty claims into your copy is poison.
Customers are tired of the hype and products that fall short
of what the copy promised. You have to provide proof that
your products or services will perform. I'll give you specific
instructions on how to build trust and make customers perfectly
comfortable with buying from you.
- Natural SEO Copywriting Tips -
Over-stuffed copy. Sentences that don't make sense. Some
newbies simply butcher the SEO copy they write. I'll tell
you about the common traps copywriters fall into and how
to avoid them.
- Keyword Density - The battle
rages on! Is there or is there not a keyword density ratio
that you should follow? I'll end the mystery about this
volatile topic with evidence provided by Google itself.
|
Heard
enough?
Ready to order?
Great! Just click
here and you'll be on your way. |
Absolutely
Risk Free and 100% Guaranteed! |
|
If you aren't completely satisfied, just tell me why within
30 days and I'll
personally refund your entire purchase price.
The complete Step-By-Step Copywriting
Course, including the study manual and the insights
& answers section is only $197.
You also get the 6 FREE MP3 audio chats
valued at over $250.
You WILL immediately - right from
lesson #1 - begin to understand:
- who your customers are,
- what they want,
- how to solve their problems,
- and how to present your product or service in such a way
that they'll want to buy from you.
- How to produce copywriting that ranks at the top of the
search engines.
And remember: this is a tax deductible business expense.
Stop stressing over your lack of conversions.
Stop staring blankly at your computer screen.
Stop hoping the "search engine gods" will bless
you.
Get your Step-By-Step
Copywriting Course Study Manual
plus 6 FREE audio chats on CD now
Only $197
Usually ships within 24 hours
|
|